Press Release

Infrascale Appoints Bill Falk as Its Inaugural Chief Revenue Officer

Falk Brings 30+ Years of Channel, Operations and Leadership Expertise With Cloud Companies Including Datto and Kaseya to Emerging Disaster Recovery as a Service Market

LOS ANGELES, CA–(Marketwired – February 10, 2016) – Infrascale, the leader in Disaster Recovery as a Service (DRaaS), today announced the appointment of Bill Falk to Chief Revenue Officer. As the company’s first CRO, Falk is tasked with scaling the sales organization to maximize revenue and sales velocity particularly in the channel space, and will report directly to Infrascale Founder and CEO Ken Shaw Jr.

Falk brings more than 30 years of global information technology sales and operations experience to the role. Most recently, he served as Chief Revenue Officer for Datto, a provider of backup, disaster recovery and intelligent business continuity. Previously, Falk was the EVP of Worldwide Sales for Kaseya (acquired by Insight Venture Partners), a leading provider of IT service management software, where he was their fifth employee overall and instrumental in designing the company’s original go-to-market strategy that saw revenues increase from zero to $90 million.

“We are thrilled to welcome Bill to Infrascale as he brings a proven track record in increasing revenue, leading channel sales and driving change and growth in emerging market sectors,” said Shaw. “Bill understands the uniqueness of our DRaaS offering and the importance of enterprise-class disaster recovery for any company. His experience and passion will help take Infrascale to the next phase of our growth.”

“The DRaaS market is heating up, especially in the midmarket,” said Falk. “Infrascale was quick to recognize that when disaster strikes, every minute counts. There’s huge potential for companies targeting the underserved DRaaS market where every company should be able to continue operations in the wake of a server failure, application outage, or natural disaster at the push of a button. While this was once a luxury only afforded to large multi-nationals, Infrascale has found a way to make DRaaS accessible for every organization.”

As Falk pointed out, today’s reality is that every modern company depends on data and operational uptime for its survival, without exception. Traditional backup systems and hardware-centric vendors have historically failed to offer small and medium-sized companies this kind of robust protection for an affordable price.

Infrascale’s simple, comprehensive data protection brings servers and computers back to life in minutes with the push of a button. With Infrascale, companies can sleep easy knowing their data is both secure and available when they need it most.

Over the past year, Infrascale has grown its DRaaS business by more than 200 percent and was named a “Cool Vendor” by Gartner in 2015 for Business Continuity and Disaster Recovery Management.

About Infrascale

Infrascale provides the most powerful disaster recovery solution in the world. Founded in 2006, the company aims to give every company the ability to recover from a disaster — quickly, easily and affordably. Combining intelligent software with the power of the cloud is how Infrascale cracks the disaster recovery cost barrier without complex, expensive hardware enabling any company to restore operations in minutes with a push of a button. Infrascale equips businesses with the confidence to handle the unexpected by providing less downtime, greater security, and always-on availability.

Visit or follow us on Twitter at @Infrascale for more information.


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