Customer-focused industry veteran to lead integration, scaling of company’s marketing programs
Reston, Virginia — April 27, 2021 — Infrascale, a cloud-based data protection company providing industry-leading backup and disaster recovery solutions, today announced the appointment of Sarah Hamilton as Senior Vice President, Marketing.
Hamilton brings more than 20 years of experience to Infrascale, having held key positions at companies including Sungard Availability Services, RSA, FireMon, and Dell EMC. At Infrascale, Hamilton will be responsible for all aspects of marketing, including revenue marketing, brand management, product and solutions marketing, global communications, digital marketing, and channel marketing. Her initial priorities will draw from her expertise in building and scaling channel, product, and demand generation marketing organizations across complex global markets.
As Infrascale galvanizes its team and products to answer ever-increasing performance and versatility demands, this strategic hire complements two recently launched offerings: Infrascale Backup and Disaster Recovery (IBDR), a next-generation DRaaS solution for hybrid cloud, and the agentless Hyper-V backup engine for Microsoft customers.
“I’m excited to welcome Sarah to the Infrascale executive leadership team,” said Russell P. Reeder, CEO. “Sarah’s rich background spanning data protection, hybrid cloud, and network services spaces, her diversity of experience across marketing disciplines, and her proven success in building and supporting collaborative teams make her a great fit for Infrascale as we grow and scale.”
Hamilton said, “I’m thrilled to be joining Infrascale at this point in its trajectory. Superbly positioned for growth, Infrascale has a great reputation for its technology, security posture, and customer service, and for its trusted innovation.”
“I especially appreciate that Infrascale truly lives its WISE corporate values,” Hamilton added, “to WIN as a team, INNOVATE for the customer, STRIVE for excellence, and ENGAGE openly. Infrascale has a great story to tell, and I’m excited to shape and amplify it for our growing number of stakeholders.”
Hamilton holds a Master of Science in Marketing with a concentration in Market Analytics, a Master of Business Administration, and a Bachelor of Science in Marketing from Bentley University. She is also an ICCS® certified career consultant.
Founded in 2011, Infrascale provides comprehensive, cloud-based data protection by delivering industry-leading backup and disaster recovery solutions. Combining intelligent software with the power of the cloud, Infrascale removes the barriers and complexity of secure, off-site data storage and standby infrastructure for real-time disaster recovery. Trusted and recommended by leading independent industry experts, Infrascale equips its customers with the confidence to handle the unexpected by providing greater availability, better security, and less downtime when it comes to their data. Visit www.infrascale.com or follow us on Twitter at @Infrascale for more information.